Positive Emotions Drive a Strong Brand

James Glover - June 17, 2013

Smart Monday/Positioning

Once a Day Marketing™ featured video blog: Emotional Branding

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing the power of emotional branding.

Recently I was in Philadelphia, PA and had the opportunity to experience the national historic sites in the City of Brotherly Love. This was my first trip to Philly and I spent a two days visiting the Liberty Bell, Independence Hall, the grave site of Benjamin Franklin and the US Mint.

I am a big fan of the Academy-Award winner for best picture Rocky and, just like Sylvester Stallone, I was able to run up the 72 stone steps in front of the Philadelphia Museum of Art. The point I am making is that I created certain expectations in my mind as to what a Philadelphia experience should be based upon my study of US history in school and once watching a great movie in a theater. I am emotionally invested in these activities and set the bar high as to whether or not Philadelphia would exceed my expectation.

I have to say Philly more than exceeded my expectations and I am now emotional bonded with the City. Whenever I remember Philly I will think warmly of my experience.

As you build your brand, develop ways to emotionally attach your customers to product or service. If you can capture their heart they will be loyal customers for a long time.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on Santafe.com KVSF 101.5 FM.

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