Producing Winning Videos: Part 1

- February 28, 2012

Strategic Tuesday/Physical Evidence

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Strategic Tuesday and we are starting a new series centered on videos.  I’ve been involved in production of professional television films, videos and interactive multimedia my entire career.  So today we’ll be talking about one of my favorite subjects.

Why should you consider video as part of your marketing campaign?  Look at the success of YouTube.  In 2011 there were 1 trillion video views.  That is 140 views per person for everyone in the world.  And, since not everyone is online, many are watching much more than 140 per year.

Why are videos important for your business?  When you create a great video with a compelling story, it can be produced once, put into cyber space, and can be viewed again and again for years to come.  If it happens to go viral, it could potentially be seen by millions of people.  Also, production costs are significantly less than in the past, so it isn’t an expensive proposition any longer.

Key factors for producing a winning video: Compelling story angle, what will entice people to watch your video; Informative without being boring; Entertainment value if possible; and Short unless it is instructional in nature such as a demonstration video for your product.  Ensure any video you use in connection with your business and/or products is high quality and looks professional.  Any perception it conveys will become part of your brand.

The last item I would like to discuss is production value or the overall quality of your production.  When I started producing videos costs were in the range of $5,000 per finished minute.  Based on the current capability of cameras and editing software, that cost has been greatly reduced.  Seriously consider the production of videos to market your company and your products.  It’s never been easier to tell you story through the power of video.

Based on my experience working with clients and even this blog, it should deliver great results for you.

That concluded Strategic Tuesday and Part 1 of our series on Producing Winning Videos.  Join me for Part 2 tomorrow on Action Wednesday, when we will discuss scripting and physical production.  If you would like to engage me for one-on-one consultation regarding your video, please contact me.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.

James Glover: (505) 501-1330 or