Product Enhancement: Building Brand Using the 7Ps

James Glover - January 28, 2013

Smart Monday/Product

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is SmartMondayand we are going to dive deeper into the 7Ps of Marketing starting with Product.

A product can be a lot of things and is defined as anything you offer to your customers. It can be a physical or tangible product, service, a place such as a destination or even an idea like the mission of a non-profit.

Offering a product that provides a clear benefit to your customer is the foundation of a strong brand. By understanding the nature of your product and its positioning in the market place you can target your audience with a message that will be relevant, resonate and drive the desired call to action: buy your product or service, visit your destination or contribute to your worthy cause.

Watch our Once a Day Marketing video to learn more about product how it relates to the 7Ps of Marketing:Product Enhancement.

Once a Day Marketingpositionsbrands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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