Promotional Contests: And the Winner Is…

- August 21, 2012

Strategic Tuesday/Promotion

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Strategic Tuesday and we are going to talk about a classic promotion that has been around a very long time and that is the contest. 

Promotional contests are a great marketing strategy to increase awareness, interaction, and keep your brand top of mind. They appeal to people’s competitive nature and love of a challenge. Their greatest draw is perhaps appealing to the desire to win since every contest provides an opportunity for someone to win.

The following four promotional contests have always impressed me. The first is run by a radio station. They have listeners call in and list three songs they would like to be stranded on a deserted island with. The station plays those songs on the radio and callers have a chance to win a trip.

Next, a travel magazine posts a beautiful image of an obscure destination and contestants enter to see if they are able to name the place where the photo was taken.

The third, which I think is brilliant, is a car filled with gifts located in a mall. Contestants are required to go to the mall, look at the car and try to list all of the gifts in the car and if they do, they win the gifts and the car.

Lastly is HGTV’s Dream Home. HGTV sponsors a contest where first prize is a beautiful home. Contestants go to their website and enter. This contest drives 35 million entries generating increased viewership of their television programming. 

Consider strategically how your company could run a contest. You can drive great interest and awareness of customers and potential customers. As you increase excitement around your product or service customers may refer you to friends. At the very end you announce who wins and also create the
goodwill associated with that.

That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.