Reaching the Gen Y Market

James Glover - September 6, 2013

Digital Friday/Promotion

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are discussing where to focus your marketing campaigns to reach the Generation Y audience.

Generation Y are generally considered to be young adults with birthdays between the 1980s and early 2000s, spending about $200 billion annually. According the communication is key for this group.  However, it has to be via their preferred means. Facebook or e-mail messages will elicit a quicker response than a more traditional phone call.

Generation Y fast facts (source:

  1. Population of 80 Million (larger than Baby Boomers)
  2. 34% are Black, Hispanic or Asian or Native American
  3. 1 in 4 live in single parent households
  4. 75% have working mothers
  5. Highest level of education compared to previous generations

A business that is interested in reaching the Gen Y audience, also known as "Millennials," should craft a creative and authentic message that will capture the interest of this young, educated group. Focus distribution on the social media channels like twitter, instagram, facebook and vine. Ensure you message is delivered consistently; Gen Yers tend to be less brand-loyal than their parents.

If you plan to target the Gen Y market, integrating social media into your campaign will increase your chances of success.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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