Refine Your Product to Enhance Customer Experience

- October 24, 2012

Action Wednesday/Product

Hello there, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and it’s also our 200th video for the season. This got me thinking about how can I refine my product to enhance your experience. This also prompted me to get you thinking about improving your product to enhance your customer experience.

If you regularly follow Once a Day Marketing™ you know I am a big fan of the 7Ps of Marketing and the very first P is Product. So I want you to think today for Action Wednesday about how can you improve your product, even if a little bit, between now and the end of the year. What can you do to really make it stand out a little bit more and also get you product ready for next year as well?

Our daily video blog is a major component of the Once a Day Marketing™ so I have been giving a lot of thought about how I can improve my product and enhance that experience for you between now and the end of the year. In the near term I'm going to be working really hard on improving the picture and audio quality of our blogs. I'll also be using new editing techniques and graphics to make our content more visually appealing to you.

We're also working right now on designing and building a new Once a Day Marketing™ website to enhance your experience in accessing our blogs and resources.

For Action Wednesday your assignment is to give some thought on how you can tweak your product, even if it's just a little bit, to improve it and to make your customer experience more enjoyable. Along the way you'll also be strengthening your brand in the mind of your customer.

Once you make the improvements, let your customers know. One of the biggest branding companies in all the world is Procter & Gamble (P&G) and if you've ever looked at their packaging I'm sure you've often noticed on their labels “New and Improved." Believe me this works. So be sure to share your improvements with your customers; they’ll really appreciate it.

Thanks for watching, join us tomorrow for Recon Thursday. If you need any branding or marketing support, please contact me to discuss an online or onsite service engagement. You can always find that information at the end of this video. I am Jim Glover, That Branding Guy, for Once a Day Marketing™ and we will see you next time. © 2012 Once a Day Marketing™. All rights reserved.