Santa Fe Indian Market: Branding with Distinction

- August 20, 2012

Smart Monday/Positioning

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing.  Today is Smart Monday and we’re going to talk about an event here in Santa Fe, New Mexico branded with distinction.

Santa Fe is host to the famous Santa Fe Indian Market, the largest annual Native America Indian art market in the United States.  Now in its 91st year, the gathering covers 14 square blocks of downtown Santa Fe and features 1,025 Native America Artists from over 160 tribes.

Let’s take a look at what makes the Santa Fe Indian Market brand so distinctive.  It features the top Native American artists from across the country, the quality of the art is unsurpassed; customers are able to meet and interact with each one of the artists; the setting is beautiful, historic Santa Fe, the 2nd oldest city in the USA and, it aligns with the many cultures of New Mexico, especially the Native American culture.

Indian Market draws people to New Mexico who would like to experience the state, Santa Fe, and the Native American culture as well.

The Santa Fe Indian Market brand is as real and authentic as a brand can get.  It delivers on its promise to bring you the best Native America art in the United States.  As you are looking to distinguish your brand, consider how to make it real and authentic.  Then deliver on that brand promise.

That concludes Smart Monday.  Join us tomorrow for Strategic Tuesday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.