Sensing Facebook Fatigue

- July 13, 2012

Digital Friday/People

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing and today is Digital Friday.  As a consultant, part of the value proposition I offer to clients is my ability to spot trends on the horizon and today I am going to talk a little bit about a trend I’m starting to sense with Facebook.

Facebook is an amazing company, it’s growing by leaps and bounds, it just went public and I’m sure it will continue to grow.  However, I am starting to wonder just how sustainable that model is and whether or not it is the right place for all businesses.

Without a doubt Facebook can create a lot of exposure.  There are large companies using it with huge numbers of followers.  Another great reason to leverage Facebook is that it enhances search engine optimization.  On the downside, recently I’ve noticed the expression “Been There, Done That” seems to apply to Facebook.

People have experienced it and are starting to move on.  I know that I am spending less time on my personal site.  My business site for Once a Day Marketing on LinkedIn has grown substantially more than our Facebook audience.  I think the tide is starting to turn ever so slowly.

I’m sure Facebook will prove me wrong, but if they don’t remember you heard it here first.  I’m going to continue using Facebook, it is still an integral part of my social media marketing campaign but I will also be putting more emphasis into some of the other tools.

That concludes Digital Friday.  Join us next week for Smart Monday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.