Sharing Information with SMS and RSS

- February 24, 2012

Digital Friday/Promotion

Hello there, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  It’s Digital Friday and that means we get to have one more blog together before you run off and have fun for the weekend.

Now, a question for you.  Isn’t it nice to both give and receive?  I think so and that’s what our subject matter is about today: “Sharing Information with SMS and RSS.”

As you’ve probably surmised by now,  I’m not a technical geek.  I’m a marketing geek, if there is such a thing.  As I talk about SMS and RSS feeds please bear with me to understand that I am trying to talk to you from the point of view of an application user rather than a technology developer. 

SMS stands for short message server.  In other words it’s text messaging that is delivered to your phone.  And RSS is really simple syndication and that’s where email blogs or updates to a website can be automatically sent to you.  When a customer chooses to receive SMS or RSS feeds, they get instantly alerted when new content is available. 

How do you use SMS and RSS feeds to your marketing advantage?  What you want to make sure is that when customers come to your website or your blog they have the ability to select your SMS or RSS feed so that they will automatically receive your updates.  What’s great is that you don’t have to spend the time to send it to them.  They’ve opted in and requested your feeds.  Their readers will find your information and pull it to them automatically.  That’s very powerful. 

You may also want use RSS and SMS feeds to find content that you are tracking.  By going to a website or a news blog you like and clicking on that RSS feed you will get notified when changes are made to the website.  How nifty is that!

Now let’s think about our taco stand again.  Let’s say our vendor has a website (it’s a very sophisticated little taco stand) and when people visit the website he’s got an offer for coupons.  People are able to select on the SMS or RSS feed and are automatically notified of coupons.  Near the end of the day, the taco stand owner decides he wants to sell out all his tacos so he puts up a coupon for 50 percent off, which expires in the next few hours.  Customers with his SMS get the coupons right to their phones and others through RSS right to their computers.  Before you know it, he’s got a rush and sells out completely and they literally gobble up the last of his tacos.  SMS and RSS worked for him and his loyal following.

As I mentioned at the start of the video blog today, giving and receiving is a good thing.  And you can do that with SMS and RSS feeds.  From your perspective as a marketer you want to make sure that people coming to your site that are trying to find your digital content can select an RSS or SMS feed so that they will automatically get your notices.  You should talk to an I/T expert to be able to accomplish this.  But I want you to be thinking about it.

On the other side as you go out there into the world exploring other sites, it could be your competitors' sites or general information you are trying to seek, you select RSS and SMS feeds and they will automatically come to you.  It keeps you in the know all the time and technology is doing the giving and receiving, not you.

This wraps up another week of Once a Day Marketing.  Hope you join me next week when I start off with Smart Monday.  If by chance you need a little more branding support than my daily blog offers, feel free to contact me to discuss a one-on-one service arrangement.  My my contact information is available below.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing, and we’ll see you next time.

James Glover: (505) 501-1330 or