Slogans that Capture the Imagination

- July 26, 2012

Recon Thursday/Positioning

Hello, I’m Jim Glover, That Branding Guy with Once a Day Marketing.  Today I am standing on the border between New Mexico and Colorado in the southwestern United States.  The Welcome to New Mexico sign reads “New Mexico Land of Enchantment”.  We are going to be talking about slogans and their importance to your business.

What is a slogan?  A slogan is a brief phrase that captures the essence of your brand and also triggers recall in the minds of your customers.  At Once a Day Marketing our slogan is “Inspiring Ideas Inside”.  That relates to the fact that when you come to our site we share good ideas, but we are also inspiring the ideas inside of you. 

Here are some examples of slogans that I noted on my trip through New Mexico, Colorado, Utah and Idaho this past week:

-        Coffee shop car window decals - Powered by Durango Joe’s

-        Mexican food store – Taco ‘bout Good

-        Diner – Chat & Chew

-        Hair Salon – Twisted Scissors

-        State of Utah – Life Elevated

-        Ski Utah – Greatest Snow on Earth

A clever or unique slogan will be more memorable for your customers.  Some of the slogan above are a play on words and originate with a famous slogan or name that may be totally unrelated to the product or service.

Take a look at your slogan and determine if it has that certain something that will spark recall of your brand for your customers.  If you don’t have a slogan, create one that will excite your customers and that will cause them to remember the essence of your brand.

That concludes Recon Thursday.  Be sure to stop by tomorrow for Digital Friday.  To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.