Supporting Non-Profits: Good for the Brand

- April 4, 2012

Action Wednesday/People

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and I know you’ve heard the expression “win-win”. Today we are going to talk about something where you can help a good cause and also enhance your brand.

For Action Wednesday I’m recommending that you get involved with a local charity. We’ve discussed previously that a brand is simply everything. Your association with a non-profit will create a favorable impression in the minds of your customers.

Chose a non-profit that aligns nicely with your business if possible, more importantly, make sure it aligns with your own personal interests. Then roll up your sleeves and get involved at the board level giving your time to help make decisions for the organization. Or, get involved when the organization needs help. Over time, all of this effort will be seen very favorably by your customers. They are going to notice your company is supporting a great organization and may seek out your products and services more often in the future.

There are so many benefits associated with this action item. First, you are supporting a good cause. Whatever charity that you’ve selected, you are going to assist them in meeting their mission. Second, you will feel very good inside because you’ve taken the time to support the non-profit. Lastly, you will also enhance your company’s and your personal brand in the process because of your personal involvement with that organization.

Thanks for joining us on another Action Wednesday. Stop by tomorrow for Recon Thursday. To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.