Talentism: Best People = Best Brands

- June 19, 2012

Strategic Tuesday/People

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Strategic Tuesday and we’re going to talk about a topic I call Talentism, or how having the best people makes the best brands.

Talentism is my term for the highly trained, valuable personnel in your company. People are critical to the success of your organization and your brand. We know that often good people are scare in the marketplace.

Even though the economic rebound isn’t quit here yet, it is coming fast. Having the right people in your organization is going to be key to the success of your company. Talentism, or having the right people, is even more important than monetary capital because if you don’t have the right people your business may lose competitive position.

With the inevitable turn around in the economy, you should be aware that your best people may soon have more opportunities outside your company. This is the time to develop a strategy to retain those that you want to keep.

In addition to determining how to retain and train your best employees, also consider when you should manage out the under-performers. Lastly, give thought to how you are going to recruit people to grow your business. As the economy gets stronger and businesses are all vying for resources, it will become increasing difficult to hire talent people.

Talentism can have a positive benefit for your organization in that it could become part of your brand. If you do seek the best talent and keep the best talent, as those employees interact with your customers that is going to be a very positive reflection on your brand.

That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.