Test Your Staff’s Marketing IQ

- August 29, 2012

Action Wednesday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday. We’ve been spending a lot of time working together to learn about branding and marketing. The topic we are going to talk about today is how well your staff understands these concepts.

For your business to be competitive, it’s imperative that your team members understand all things branding and marketing, whether they are working directly or indirectly with customers. Do they understand who your target customers are? Do they know your brand positioning? Is your team familiar with your marketing message? Do they understand the focus of your marketing campaign?

A good way to assess this is to ask your staff some simple branding and marketing questions such as; what is our brand all about and why is this so important? What makes us number one in the minds of our customers? Who are our target customers and how do we market to them? Have some fun and see what kind of responses you receive.

There are no right or wrong answers. Your objective is to obtain a baseline of your staff’s knowledge of your branding and marketing. Evaluate the information, if everyone on your team is on the same page, great, move on. If not, perhaps it’s time to consider introducing more branding and marketing concepts to your team and in particular the specific things you are doing within your organization.

The benefits to your business are very straightforward. If everyone has a better understanding of branding and marketing you are going to create a brand in the minds of your customers that exceeds their expectations, you’re going to win over more hearts and you’re going to drive more business

That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.

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