The Brand: It’s All In the Mind

- March 5, 2012

Positioning

Once a Day Marketing, where business takes shape. Ever wonder what a brand really is? Jim Glover, That Branding Guy, provides a quick definition of a brand in his Smart Monday, Once a Day Marketing branding tip. Hint: The brand resides in the mind of each customer and it is different for each customer, based upon his or her unique experience and encounters, both good and bad, with the brand.