The Early History of Marketing

- December 3, 2012

Smart Monday/Process

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.  Today is Smart Monday and I thought it would be fun to take a look at the history of marketing.

You've been working hard to become a branding and marketing expert but where did marketing originate and what were the early days of marketing like?

Peter Drucker, marketing guru, cites that in 1650 the Matsui Company created the first department store in Japan; perhaps it was similar to a Sears and Roebuck of today.  The company developed a source for their products and brought together a large assortment of items.  They offered a money-back guarantee with no questions asked, and that was 250 years before the origination of Sears.

In the West, marketing really didn't begin until the mid-19th century.  The International Harvester Company started doing things that we take for granted today.  They introduced market research and analysis, pricing policies, the availability of parts and supplies and installment credit.

A few more marketing facts for you; the very first marketing class taught in college was at the University of Pennsylvania in 1905 and the class was called The Marketing of Products.  Curtis Publication Company formed the first marketing research team at a corporation in 1911.

It's fascinating to delve into the history of marketing; from the 1650's in Japan to the mid-1800s in the United States and what marketers have been doing for the last 100 years.  The practices and approaches that we are taking in marketing today are truly remarkable.

That concludes Smart Monday.  Please join us tomorrow for Strategic Tuesday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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