Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and it's time to start thinking about your strategic solutions for next year.
Strategic planning is critical to the success of your organization. You now have almost a full year of Once a Day Marketing™ advice under your belt. It's time to apply those skills and start developing strategies to implement next year around your branding and marketing that will enhance the success of your business.
There are numerous ways to conduct strategic planning, however, I want you to start by asking yourself these questions:
What tactics have been working for my brand?
Which channels has been creating the type of awareness my business requires in the marketplace?
What hasn't been working? Should I modify it or toss it aside?
What is driving bottom line profits?
In the upcoming year your goal is to introduce a strategy to enhance your brand or enhance the bottom line. Consider if there will be new markets you would like to conquer next year as well.
Finally, create a list of goals and objectives you will target in 2013 and assess how well your marketing and branding efforts are stacking up to meet those goals.
Proactively developing smart strategic solutions for next year is crucial. It establishes a road map to where you want to go and also gets your team on board. A well-defined strategy allows you to have benchmark metrics to use in evaluating the results of the plan.
That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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