Twitter Me. Twitter You.

- March 16, 2012

Digital Friday/Promotion

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday and we will conclude this week by looking at a social media tool called Twitter.

Many of you are probably using Twitter or you have heard of Twitter. Perhaps you have an account and are not using it to its full extent. We are going to talk about Twitter and how it can be a great tool for creating awareness in the marketplace.

Now what is Twitter? It’s a powerful social media tool, much like LinkedIn and Facebook. It enables you to send out messages or “tweets” of 140 characters. A message can be anything as long as it doesn’t exceed 140 characters. Using tweets you can point followers to a website, blog, online article, etc.

Twitter can be utilized to find people to follow who have interesting content that you’d like to receive “tweets” about. People will also follow you because they are engaged in your content. It is a way of following and being followed.

You are able to create lists of people whose tweets you like. You can follow other peoples’ lists and others are able to follow your lists. It’s a powerful way to begin delving into the world of social media and sharing common thoughts with liked minded individuals.

Consider for a moment of what might make good Twitter content. Many people will tweet what they had for breakfast. I don’t care to follow that kind of content, however, I do follow tweets that align with my thinking and my interests. If you are trying to target a particular customer and you create a tweet
of interest to them they’re more likely to follow it. It can be original content or you can pass through someone else’s content that is interesting to the target audience.

It is important to consider Twitter in some capacity as a marketing tool. Spend the time to design cleaver ways to engage new customers and to share information about your company. You can start by looking me up on Twitter @onceadaymkting, follow me and I will in turn follow you.

Thanks for joining us for Digital Friday. To discuss a one on one service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.