Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday.
When information is digital there are no boarders. You are able to communication your content with people all over the world. We are going to be talking about that today in our video advice.
There are many ways to harness the power of the internet to engage clients online. To begin your efforts in this area, consider one on one consulting. Leverage online tools to create a relationship with an individual who you work with virtually and use your capabilities to design solution for them.
Next look at webinars, you’ve probably attended a webinar, if not, I recommend that you do. There are free and fee-based webinars depending on the content being delivered. Webinars are another
tool using the technical capabilities of the internet which enable you to share information using a PowerPoint with clients all over the world.
Consider online video conferencing. You are able to host a live event with guest speakers or panelists that is shared through the power of the internet. A friend of mine was recently an online keynote
speaker. He presented to a group of people in an auditorium from his home.
The material for all of the forums we have discussed can be captured and re-used over and over again as long as the content remains relevant.
As you are engaging customers online, the question you have to ask yourself is how much content you should provide free vs. fee-based. One rule of thumb indicates you may have to share 97% of
your content on a no-fee basis. That may sound high, but the reality is that the other 3% are potential customer waiting to seek out your product or service.
With respect to fees you also have to also have to take into account whether the content is very specific and very personalized to the needs of a customer. The more you tailor online delivery to a customer the more you can charge. You have to create the right mix between free and fee.
It’s up to your to determine which of these powerful tools is the best way for you to personally engage customers using online technologies. I recommend that you seriously consider how to present yourself and your products and services to potential customers all over the world using these technologies.
Thanks for tuning in to Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.