Year-End Review: Your Competition, Market and Company

- December 27, 2012

Recon Thursday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and in fact it’s the last Recon Thursday of the year so I am going remind you to review your competition, your market and your own company again.
To truly develop the right kind of marketing strategy and tactics for the new year, you require a thorough understanding of your own company’s successes and failures along with what your competition is doing and what is going on in the market place. In-depth understanding will enable you to create a marketing plan that will make sense for next year.
Start by looking at your competition: I’ve produced several blogs on this subject. Understanding their strengths and weaknesses may allow you to identify opportunities to outperform them in the new year. Next review the market place. Look at the trends: what innovations can you apply to your products that will allow you to capture additional market share?
Lastly, evaluate your own company. Identify which marketing strategies worked and which ones didn’t. Develop new strategy and the tactics for your marketing plan to improve your company’s results in the new year.
Strategic planning for next year is dependent on your knowledge of your competition, market and your own company. Work with your team to develop the strategy and tactics based on that knowledge. Then have some fun in the new year and see what kind of rewards you will generate. 
That concludes Recon Thursday. Join us tomorrow for Digital Friday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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