You Can Influence Your Brand

- August 16, 2012

Recon Thursday/Positioning

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Recon Thursday and we’re going to discuss how you can influence your brand.

There is a branding rule that says you can’t control a brand, you can only influence it. You can’t control the brand because it resides in the minds of your customers and is the compilation of all their individual experiences with your company and product. Each customer has a different perception of the brand and what it means to them. However, you can exert influence on the brand. Your actions shape what people think about your company.

Create positive influence for your brand by making ever customer encounter rewarding and memorable. Ensure that your personnel and products are exceeding expectations throughout the purchase/service process.

Review the 7Ps of marketing and verify that you are focusing appropriate attention on every one of the Ps. This will definitely go a long way to generating positive influence for your brand. If you continue to follow that strategy your brand will be perceived more favorably in the minds of your customers.

That concludes Recon Thursday. Be sure to stop by tomorrow for Digital Friday. To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.