Your Marketing Journey: Off-Trail Exploration

- December 13, 2012

Recon Thursday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Recon Thursday and we are sharing part two of our series on reaching the summit or reaching your marketing goals.  Yesterday we talked about taking the conservative, marked trail and today we are going to discuss going off trail.

As I mentioned in yesterday’s blog, taking the established trail will get you to the top, however, that route has a few disadvantages.  The fact that everyone else is taking that groomed trail means you are going to run into a lot of competition along the way.  You will all be crowding at the top with the exact same view.

When you go off trial and depart from where the rest of the pack is going, it’s not such a clearly defined direction.  You don’t know what is going to be around the next bend, it could be more risky, additional resources may be required and it may take a little bit longer to reach the objective as well.  One thing is sure; you are probably going to be the only person going in that direction.

What I love about going off trail is that you will encounter numerous different experiences along the way.  You are going to see things that those on the well-defined trail are not going to see.  You will reach a different place than the masses too and that is the benefit of striking out in another direction.  When you get to the top and everyone is in one place taking in the view, you are going to be in a completely different location all alone and owning a spectacular view by yourself.  That is a good tack to be taking when you are out there in the marketing world.

Whichever trail you take, the one that is well marked or the one that has no markings at all is up to you and I wish you the best in your marketing journey.

That concludes Recon Thursday.  Join us tomorrow for Digital Friday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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