Your Marketing Journey: Taking the Marked Path

- December 12, 2012

Action Wednesday/Process

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Action Wednesday and I am going to start a two part series that relates my passion for hiking with reaching your marketing goals.

As I mentioned, I love hiking and we have so many great places to hike here in Santa Fe.  In particular, one of my favorites is Santa Fe Baldy.  It’s a local peak we can see off in the distance from downtown Santa Fe.

When planning a hiking trip there are trail maps depicting very clearly defined routes that you can follow to the top of the mountain.  Taking a clearly marked trail to the top of Santa Fe Baldy makes it is very evident which path to follow. 

The trail map is similar to your marketing plan and the goals you a want to reach, if you stay on that path you are going to get there; if you deviate you may experience problems.  Once off the trail you don’t know what you are going to run into.  It is less risky and will consume fewer resources to make the summit when you know exactly where you are going.

The great aspect of taking the groomed path is that, fast or slow, you are going to reach your destination or in this case your goals.  It’s a proven approach that will allow you to replicate the process over and over again.  It doesn’t matter what day or the week or month you hike, if you take that trail you are going to reach the summit and the same will be true if you take a steady path to reach your marketing goals.

The defined path approach is definitely the conservative way to go when you want to reach the summit.  Tomorrow in Part II we are going to talk about going off trail which gets you to the summit in a slightly different way.

That concludes Action Wednesday.  Join us tomorrow for Recon Thursday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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