Your Reputation Precedes You

- April 5, 2012

Recon Thursday/Positioning

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. It’s Recon Thursday where we look at your business, the market or your competition and we have a great piece of advice for your today.

We’ve all heard the expression “your reputation precedes you”.  In the marketing sense, that is the definition of branding.  Think about that.  People become aware of your company and what you stand for without ever encountering you or your product.

There are many examples of things that you personally have never seen yet have an understanding of.  That is what you want to achieve with branding.  Ensure the message you are advertising in the marketplace conveys an image to potential customers of what your product is all about.  If it gets to the customer before you so, that’s a great thing.  You want your brand reputation to precede your actual engagement with the customer.  When they already have a solid understanding of what you are all about sales will be much easier.

To determine if your brand precedes you, start by leveraging the internet.  Search your company name and review the information you find regarding your brand.  Is it enough?  Is it what you want it to be?

Another fun exercise is to drop your company name to someone you just met.  Look for recognition of your company name.  If they have that deer-in-the-headlights look, that is not necessarily good.  Or, they may smile and say “yes, I’m familiar with that company”.

Nothing is more rewarding than when I have name dropped my business and someone responds favorably.  It’s very exciting because you know your branding effort is working.

That concludes our Recon Thursday, stop by tomorrow for Digital Friday.  To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.