Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. It’s Digital Friday and today I am going to talk about YouTube and why I am such a big fan of this amazing tool.
I’ve already discussed how important it is to be using video to market your business. Remember, people love watching videos and there were one trillion views on YouTube last year. That is a lot of people tuning in.
YouTube is great tool and there is no cost associated with using it. You create a video and upload it. It’s stored free of charge and, with the whole world tuning in to view videos; hopefully potential customers will find yours. Once you have video stored on YouTube, you are able to send a link to customers and share your content with them directly.
Another compelling reason to have video content online is that search engines will return that content in search results. When your business is found, through Google perhaps, your videos will be displayed. If you have a series of videos such as Once a Day Marketing they will be displayed as well allowing people to view your message.
Using YouTube is easy. First establish an account under your company name, brand name or something else that represents you well. Then you will be able to create a YouTube channel where you can post all of the videos that you are going to produce and upload. Videos may be designated as public or private. Public will be shared with the world. Private content may be a message you only want to share with your customers.
YouTube also has robust analytics. They report who is viewing, how often and how long along with where viewers are located. Metrics around sharing, commenting and likes are generated as well. And best of all, this is being provided to you by YouTube at no cost.
It’s never been easier to share video than it is today leveraging the YouTube channel. Give how essential it is to include video as a component of your branding, marketing and sales strategy, I strongly recommend you establish a YouTube account and begin using it today.
That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or firstname.lastname@example.org. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.