Updated Programs at the Santa Fe Farmers’ Market Institute!

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Santa Fe Farmers Market Institute

1607 Paseo de Peralta, Suite A Santa Fe NM 87501, Santa Fe NM 87501

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Phone | 505.983.7726

Updated Programs at the Santa Fe Farmers’ Market Institute!

Local Food for Local Kids & Market Fresh Cooking

Local Food for Local Kids

The first iteration of our children’s program was funded by a grant from Partners in Education, and was created

and operated as a pilot in 2011 in collaboration with by Laura McCann, R.D., L.D. Until 2015, this program

involved elementary school students (from schools with a high rate of students on free or reduced lunch). A

variety of logistical challenges led us to shift our focus for this program in 2016. As we researched options for

developing a more holistic program, we worked with Tierra Encantada, Cochiti and Santo Domingo Pueblos,

summer camps, and school groups to provide organized visits to the Market.

With the support, wisdom, and wealth of organizational history of our Program Committee, we are excited to

launch a new approach to our children’s program in 2017: Local Food for Local Kids. This program will be two-

fold, incorporating the “on demand” field trips from local schools, summer camps, and after school programs as

well as the implementation of the Farmers Market Coalition’s POP (Power of Produce) Club.

On-Demand Field Trips

Offering teachers and youth program facilitators the opportunity to supplement their curriculum while offering

a rich, fun Market experience for the youth, on-demand field trips provide:

Brief introduction to the Market’s history and an informal QnA;

A farmer will speak on a topic that matches the curriculum;

Age-appropriate scavenger hunt, featuring farmers and seasonal produce.

This platform allows us to reach beyond SFPS to offer an engaging experience to a broad cross-section of youth

throughout New Mexico. The first field trip took place at the Tuesday Market on May 2 with students from Rio

Rancho, and we have signed on Girls Inc.’s summer camp program to participate several days this summer.

Power of Produce – POP Club

This is an 8-week program that takes place at Tuesday Market, Wednesday Market, and Mercado del Sur,

beginning June 20. Participants will get:

$2 in tokens at every Market each youth attends, to purchase their own fresh produce;

Hands-on experiential activities for youth (ages 3-12) and their parents/guardians/trusted adult;

Two Bite Club incentivizes youth trying new things. Every other week it will be done in conjunction with

Market Fresh Cooking and their food samples, and the off weeks youth will be able to try assorted fruits

and vegetables currently available at Market.

Participation will be tracked via a passport – a booklet where youth can draw pictures, track activities, provide

insights, etc. This aspect of Local Food For Local Kids encourages family participation and repeat visits to the

Market, building a foundation for long-term buying and eating habits.

2 of 3

Many thanks to the Oregon City Farmers Market, who started the POP Club in 2011.

Market Fresh Cooking

This program formerly was held classroom style at the Tuesday and Southside Markets, and featured local chefs

preparing more intensive recipes. Market Fresh Cooking is now informal food demos featuring simple recipes

with minimal seasonal ingredients. The revisions to the format allowed us to schedule double the number of

food demonstrations at the Tuesday Market, Wednesday Market, and Mercado del Sur.

Current Schedule (to be expanded)

Tuesday Market (Railyard):

June 6

June 20

July 4

July 18

August 1

August 15

August 29

September 12

September 26

Mercado del Sur (Southside):

July 4

July 11

July 18

July 25

August 1

August 8

August 15

August 29

September 5

September 12

September 26

Wednesday Market (Railyard):

June 21

July 5

July 19

August 2

August 9

August 23

September 6

September 20 (final)

About the Santa Fe Farmers’ Market Institute

The Santa Fe Farmers Market Institute advocates for farmers, ranchers, and other land-based producers;

provides equitable access to fresh, local food; owns and operates a year-round venue for the Santa Fe Farmers’

Market; and manages programs to help sustain a profitable, locally-based agricultural community.