No late-summer visit to Santa Fe would be complete without exploring the 104th annual Santa Fe Indian Market, August 15 and 16, 2026. Get ready for the experience by reading our Official Santa Fe Indian Market Artist Directory & Booth Guide, either as a collectible physical copy or right here online.
For the sixth year, Hutton Broadcasting has partnered with the Southwestern Association for Indian Arts (SWAIA) to create this guide.
About the 2026 Indian Market Artist Directory and Booth Guide
Pick up or view the 2026 SWAIA Indian Market Artist Directory and Booth Guide online to find:
- Participating artists by category and booth assignments
- Detailed map of the entire market
- In-depth articles on contemporary Native artists
- SWAIA calendar of events
- Around town listing of Indian-Market-related events
- Last year’s award-winning entries
- Businesses supporting the market
The Official Santa Fe Indian Market Artist Directory & Booth Guide is available above as a digital flipbook. You’ll find physical copies at the market and in Santa Fe art galleries, hotels, cafés, restaurants, and other popular locations.
SWAIA-Hutton Broadcasting Partnership
Jamie Schulze, the executive director of SWAIA, said, “We are absolutely thrilled to be partnering again this year with Hutton Broadcasting to create the booth guide for the Santa Fe Indian Market. What they created this year is an absolutely beautiful publication, filled with quality, well-written editorial content, in-depth listings of calendar events and programming, and wonderful photography, all in an easy-to-read and accessible format for all of our attendees. And, of course, complete listings of all our booths and artists, category by category.”
Indian Market Artist Directory & Booth Guide Advertisers
An undertaking like the Indian Market Artist Directory & Booth Guide is only accomplished with the support of local galleries and other organizations advertising in the guide.
Hutton Broadcasting’s Vice President of Sales, Art Trujillo, says, “We appreciate the support of the many businesses that are part of the artist directory. We couldn’t publish it without their support. In the long run, the magazine is really all about how we can help SWAIA artists market their products to the public, and our advertisers help us achieve that goal.”
About the Santa Fe Indian Market
This year marks the 104th Santa Fe Indian Market, which brings Indigenous artists and art collectors together for two days on the Santa Fe Plaza.
Artists are juried into nine categories:
- Jewelry
- Sculpture
- 2-D Art
- Basketry
- Beadwork and Quillwork
- Pueblo Wooden Carvings
- Pottery
- Textiles
- Diverse Arts
There is also a special category for young artists.
What shopping & entertainment options are available?
The Santa Fe Indian Market is open to shopping directly from the artists on Saturday and Sunday from 8 a.m. until 5 p.m.
You can also see live entertainment on the Santa Fe Plaza stage, and ceremonial dances and performances in the streets. Be wowed at the Native American Regalia Showcase on the plaza stage between 9 and 11 a.m. on Sunday.
When you get hungry, grab something from one of the food booths or dine at one of Santa Fe’s famed restaurants on and near the plaza.
Free admission and ticketed events
Admission to the market is free. Tickets to the events sell out fast. Plan now to attend the Saturday night gala, previews, and Sunday’s prestigious and very popular Native Fashion Show. This much-celebrated event will be held at the Santa Fe Community Convention Center on Sunday, August 16, at 3 p.m. Tickets will sell out, so reserve yours soon.
Events around town
Global art collectors gather in Santa Fe during the SWAIA Santa Fe Indian Market to be part of a week that celebrates Indigenous artists. Numerous other related events happen, many of which are listed in the Artist Directory & Booth Guide. Find special opportunities to meet artists at galleries, sneak peeks of award-winning art, musical performances, and much more in that section of the guide.
This year, SWAIA received submissions from around 1,000 Indigenous North American artists juried into the prestigious market.
Indian Market Week kicks off Thursday, August 13, with the by-invitation-only Get Indigenous Film Festival (GIFF) opening night party at the Museum of Indian Arts and Culture (contact SWAIA if you are interested in attending). GIFF continues with the premiere of several short films by Indigenous filmmakers on Friday and a Saturday brunch with filmmakers and artists, which is free with advance registration.
Other special events include Friday’s 2026 Best of Show Awards Ceremony and Luncheon and the General Preview of Award-Winning Art at the Santa Fe Community Convention Center, just a few blocks from the plaza.
SWAIA’s Saturday evening gala and live auction will be at the Santa Fe Community Convention Center. It benefits the education and advocacy work of the Southwest Association for Indian Arts, celebrating Native American art, fashion, and culture with a courtyard cocktail hour, seated dinner, a runway fashion show of Indigenous designs, and a live auction. Tickets for this popular event go fast, so be sure you reserve yours today.
There’s much more going on during Santa Fe Indian Market 2026, and you can find all the events and information in our official Santa Fe Indian Market Artist Directory & Booth Guide. Pick it up around town, or flip through the interactive guide at the top of this page.
View the Santa Fe Indian Market Artist Directory and Booth Guide
Flip through the 2026 SWAIA Santa Fe Indian Market Artist Directory and Booth Guide above and pick up your glossy copy at the market. Plan two action-packed days in Santa Fe this August.
Visit SWAIA.org for tickets and the latest event information. The entertainment schedule and a full list of events at Indian Market are in the Artist Directory & Booth Guide.
Learn more about the Santa Fe Indian Market.
Santa Fe Indian Market Artist Directory and Booth Guide FAQs
What is the 2026 Indian Market Artist Directory and Booth Guide?
The 2026 Indian Market Artist Directory and Booth Guide is the official publication for the 104th annual event. Created through a partnership between Hutton Broadcasting and the Southwestern Association for Indian Arts, this guide helps you navigate the market. It includes complete listings of participating artists, their specific booth assignments on the Santa Fe Plaza, and a detailed map of the event layout. Readers will also find a full schedule of market events, listings of related activities happening around Santa Fe, details on previous award-winning artwork, and articles highlighting contemporary Native artists.
Where can I get a copy of the Artist Directory and Booth Guide?
You can get a copy of the guide in physical and digital formats. Glossy, physical copies are distributed directly at the market on August 15 and 16, 2026. Before and during the event, printed copies are also available throughout Santa Fe at local art galleries, hotels, cafés, and restaurants. For those who prefer a digital option or want to plan their visit, the complete guide is accessible online as an interactive digital flipbook on the following websites: SWAIA.org, HuttonBroadcasting.com, SantaFe.com, Albuquerque.com, VisitFourCorners.com, LasCruces.com, and Ruidoso.com. The digital version contains the same comprehensive booth listings, maps, and event schedules as the printed magazine in a convenient on-the-go format.
Is there a fee to attend the Santa Fe Indian Market?
Admission to the outdoor Santa Fe Indian Market on the plaza is completely free. Visitors can walk through the market to view and buy art directly from more than 1,000 juried Indigenous North American artists from 8 a.m. to 5 p.m. on both Saturday and Sunday. Street performances, ceremonial dances, and the Native American Regalia Showcase on the plaza stage are also free to watch. The Santa Fe Chamber Music Festival also has a free Santa Fe Indian Market concert at the New Mexico Museum of Art on August 14. However, specific programming like the Friday Best of Show luncheon, the Saturday evening gala and live auction, and the Sunday Native Fashion Show requires paid tickets, which must be bought in advance through the official SWAIA website.
What types of art will be available at the market?
The market features work from artists juried into nine distinct categories. These include jewelry, sculpture, 2-D art, basketry, beadwork and quillwork, Pueblo wooden carvings, pottery, textiles, and diverse arts. A dedicated category also showcases the work of young artists. SWAIA chose around 1,000 artists’ work for the 2026 event. Use the booth guide to locate artists by their specific craft category, making it easier to find specific types of work across the plaza.
What events take place during Indian Market Week before the main weekend?
Indian Market Week features several events leading up to the main plaza market. Activities begin on Thursday, August 13, with the Get Indigenous Film Festival opening night party at the Museum of Indian Arts and Culture. The film festival continues on Friday with short-film screenings, followed by a filmmaker brunch on Saturday. Friday also hosts the Best of Show Awards Ceremony and Luncheon, alongside the General Preview of Award-Winning Art at the Santa Fe Community Convention Center.
Visit swaia.org for tickets and the latest event information. The entertainment schedule and a full list of events at Indian Market are in the Artist Directory & Booth Guide.
This article was posted by Jesse Williams
