Welcome the best of the end-of-summer with the signature events of the 2024 Santa Fe Indian Market, August 17 and 18. We have all that you need to prepare for the experience in our Official Santa Fe Indian Market Artist Directory & Booth Guide!
For the fourth year, Hutton Broadcasting has partnered with the Southwestern Association for Indian Arts (SWAIA) to create this guide. It lists all the participating artists and their booth assignments, plus it provides a handy, detailed map of the entire market. This beautiful, glossy magazine contains in-depth articles about Indigenous arts, including profiles of the artists. Additionally, you’ll find information regarding all the forms of artwork and crafts you can explore at Indian Market, including traditional and contemporary pottery, exquisite leather and beadwork, photography and graphic arts.
This Official Santa Fe Indian Market Artist Directory & Booth Guide is available here as a digital flipbook. Physical copies will be distributed throughout Santa Fe art galleries, hotels, cafes, restaurants and other popular locations. They will also be distributed at the market itself if you can’t get one in advance.
As you plan your visits to the hundreds of artist booths, you’ll find the artist directory to be especially helpful as artists are listed by category and then by name. The map helps you pinpoint where you can find their numbered booths. This guide helps you to locate in advance the artists that you want to visit, plus it is useful during the events to navigate the crowds quickly, to explore other artists, and the many concurring events more easily.
SWAIA Partnership
Jamie Schulze, the executive director of SWAIA, says, “We are absolutely thrilled to be partnering again this year with Hutton Broadcasting to create the booth guide for the Santa Fe Indian Market. What they created this year is an absolutely beautiful publication, filled with quality, well-written editorial content, in-depth listings of calendar events and programming, and wonderful photography, all in an easy-to-read and accessible format for all of our attendees. And, of course, complete listings of all our booths and artists category by category.”
The partnership with SWAIA is expanding into a video project that will highlight some of the artists participating in Indian Market, sponsored by local art galleries. It will be available soon on SantaFe.com, Hutton Hotel Channels, and the SWAIA website.
Indian Market Artist Directory & Booth Guide Advertisers
Of course, no undertaking like the Indian Market Artist Directory & Booth Guide could be accomplished without the support of local galleries and other organizations which advertise in the guide.
Hutton Broadcasting’s Vice President of Sales Art Trujillo says, “We appreciate the support of the many businesses that are part of the artist directory. We couldn’t publish it without their support. In the long run, the magazine is really all about how we can help SWAIA artists market their products to the public and our advertisers help us achieve that goal.”
About the Santa Fe Indian Market
2024 marks the 102nd year of the Santa Fe Indian Market, which brings Indigenous artists and art collectors together for two days on the Santa Fe Plaza. Artists are juried into nine categories plus there is a special one for young artists. In addition to shopping Saturday and Sunday directly from the artists selling their creations, visitors can enjoy entertainment on two stages as well as ceremonial dances and performances in the streets.
Admission to the market is free. However, tickets to the premiere events sell out fast! Attend the Friday night gala, previews, and Sunday’s prestigious and very popular Native Fashion Show. This much-celebrated event will be held at the Convention Center on Sunday, August 18 at 3 p.m. Tickets will sell out, so reserve yours soon!
Due to the influx of art collectors from across the world during Indian Market, there are numerous other related events happening in Santa Fe, many of which are also listed in the Artist Directory & Booth Guide in the Around Town Events article on page 113. Find special opportunities to meet artists at galleries, sneak peeks of award-winning art, musical performances, and much more in that part of the guide.
This year, SWAIA received over 1,300 artist submissions and over 1,000 Indigenous North American artists juried into the prestigious market.
Indian Market Week commences with the return of the Get Indigenous Film Festival (GIFF) at the Violet Crown on Thursday, August 15. Other special events include the 2024 Artist and Press Reception and the Best of Show Awards Ceremony and Luncheon (held Friday). These events, as well as all Member and General Previews take place at the Santa Fe Community Convention Center, just a few blocks from the Plaza.
Also, SWAIA’s annual fundraising gala will be held this year for the first time at the New Mexico Museum of Art’s newly opened Vladem Contemporary Museum. It benefits the education and advocacy work of the Southwest Association for Indian Arts, celebrating Native American art, fashion, and culture with a lavish cocktail reception, a special presentation of Indigenous fashion, and a live art auction. Find out what pieces will be available so you can snap them up!
Plus, a roster of special celebrity guests will be appearing this year –– details will be released over social media and in a separate press release. However, you can find all the events and information in our official Santa Fe Indian Market Guide in its beautiful, glossy magazine. Pick it up around town, or flip through the interactive guide at the top of this article.
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Visit swaia.org for tickets and the latest event information. The entertainment schedule and a full list of events at Indian Market is in the Artist Directory & Booth Guide.
This article was posted by Jesse Williams