Enchanted Mazda | Santa Fe Car Dealerships | SantaFe.com
Exterior of Enchanted Mazda, Santa Fe, New Mexico

From the people that brought you the “buddies in the business,” welcome to the Land of Enchanted Mazda. Enchanted Mazda is the new little sister to Toyota of Santa Fe and it opened April 1, 2021. Many of the same people you know and love from Toyota of Santa Fe are behind it. And yes, you’ll certainly have a “Buddy in the Business” at Enchanted Mazda.


When they moved into their new facility for Toyota of Santa Fe, they kept the old location. They say, “It is a great building with a lot of history. Even now, two years later, customers stop by looking for Toyota of Santa Fe. We kept the building active with support staff and our used car reconditioning people. Plus, Buddy kept his office in it. But we had plans to grow. Eventually, we wanted to add a second franchise and add it to the location. That’s where Mazda came in.”

Why Mazda

They tell us, “The Mazda philosophy is very inspiring and a natural fit for our own philosophy of becoming the best you can be.”

CNBC announced in February 2021 that Mazda topped the Consumer Reports List in 2021. Read the report here.

Why Enchanted?

They say, “We live in the Land of Enchantment.  What’s more, even Mazda feels enchanted. Check out this video and get enchanted at Enchanted Mazda, where you have a Buddy in the Business.”


Buddy Espinosa, Enchanted Mazda
Buddy Espinosa, Enchanted Mazda

Starting April 1 for both Enchanted Mazda and Toyota of Santa Fe

Plus, they will have several people from Toyota Of Santa Fe moving over to Enchanted Mazda

  • Audrey Allison, new General Sales Manager, Enchanted Mazda
  • Derrick Sandoval, new Service Manager, Enchanted Mazda

And they’ve brought in some new faces too

Buddy Plans Common to Both Dealerships

Buddy Plan #2: 7 day exchange

Buddy Plan #3:  No charge car search

Buddy Plan #4:  Buy cars

Buddy Plan #5:  Quality inspection of all pre-owned vehicles

Buddy Plan #6:  No charge delivery

Buddy Plan #7:  Over 25 financial institutions shopped

Buddy Plan #10: Convenient hours

Same sales hours as Toyota of Santa Fe. Mazda hours for service are limited to Monday through Friday.

Buddy Plan #11: Recognition & training (but Mazda is starting fresh)

Buddy Plan #12: Warranties

Both stores have new warranties and certified warranties

Both stores have the BG Warranty on used cars: 6 months or 6000 miles

Buddy Plan #13: Complimentary

Both stores have shuttle service in Santa Fe area

Both stores have car wash voucher with any automotive service

Both Stores have pick-up and delivery of your vehicle with appointment

Mazda only — complimentary loaner cars for service requiring four or more hours.

Buddy Plan #14: Amenities at Facilities

Both have vending machines and no charge wi-fi services

Both have online shopping and online service scheduling.

Unique to Enchanted Mazda

What’s Unique to Enchanted Mazda (not available at Toyota of Santa Fe):
Mazda Heroes
Mazda unique approach to sales and service
Separate sales department, headed by Audrey Allison
Separate service department, headed by Derrick Sandoval


1500 St Michaels Drive, Santa Fe, NM 87505

Sales will be open Monday – Friday 8:30 a.m. – 7 p.m., Saturday 9 a.m. – 6 p.m.
Service will be open Monday – Friday 7:30 a.m. – 5:30 p.m.


This article was posted by Cheryl Fallstead

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