Is the Customer Always Right?

James Glover - March 20, 2013

Action Wednesday/People

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are going to discuss customer relations.

Every interaction a customer has with your company is an opportunity to create a favorable or unfavorable impression about your brand. It is critical to consistently provide a good customer experience.

I’m sure you’ve witnessed, perhaps even been involved in, a confrontation between a business and a customer. By allowing a situation to escalate, the company’s brand is diminished in the mind of that customer and anyone within earshot.

Your action item for today is to implement the customer is always right strategy. I’ve talked about this in the past and would like to know what works for your business.

Watch our Once a Day Marketing™ video to learn five important points about: Managing Unhappy Customers

Once a Day Marketing™positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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