Branding a Destination Resort and Place Marketing

Ask Those Branding Guys - August 12, 2013

"Branding Bishop's Lodge" Featuring Rich Verruni

On the branding couch today is Rich Verruni, general manager, Bishop's Lodge Ranch, Resort & Spa sharing what it takes to brand a destination resort.  Those Branding Guys Jim and Dave also chat about place branding to attract residents, businesses and visitors to a destination.