Rock To End Alzheimer’s: Bringing Hope to Those Impacted by Dementia -

Are you ready to rock for a good cause? Did you know that there are 43,000 New Mexico residents aged 65 and older, suffering from Alzheimer’s Disease? And that the estimated number of residents living with this crippling disease is projected to increase to 53,000, by 2025? The inaugural Rock to End Alzheimer’s is a day of music, fundraising and advocacy to address these issues, with all proceeds going to support three worthy causes. Rock To End Alzheimer’s will create hope through music at the Santa Fe Brewing Company, Saturday, August 27, 5 – 9 p.m.

A Night of Entertainment

Organizer Ken Hendricks has gathered together a wide array of musical genres for the event, and he insists, “folks can expect a little bit of something for everyone.” Joining the cause by lending their talents, are a wonderful assortment of local artists, including Santa Fe cover band Chango, and hip-hop group The Outstanding Citizens. Two bands from Albuquerque will also be showcased: Indie rock trio The Ordinary Things, and hard rock band Alter Apex.

“Our emcee will be New Mexico comedian Scotty Goff,” Ken says, relating further, “Santa Fe Brewing has been so welcoming and generous, hosting our event at their headquarters. It’s a beautiful space, very family friendly. Fusion Tacos will also be onsite providing amazing bites.”

A Community Service Representative for Home Instead, Ken has spent the last 11 years working closely with the organizations benefitting from this event. “We’re always looking for ways to bring the community together, to have a positive impact and celebrate wonderful things like music and other arts,” he says. Having them provide a presence was vital to the event’s mission.

“We have a huge list of sponsors that have come together and who will also be on site to talk to folks about their organizations and how they’re working to help those impacted by dementia,” Ken says.

Where Your Support Goes

The organizations benefitting from this event are The Alzheimer’s Association, Memory Care Alliance of Northern New Mexico, and Dementia Possibilities. The Alzheimer’s Association is the primary organization responsible for raising much needed awareness around the many issues people and their families face when it comes to the disease and other forms of dementia. The Memory Care Alliance of Northern New Mexico provides ongoing education and support to families impacted by the disease, by replacing social stigmas with compassionate understanding and a vision for life after diagnosis.

Dementia Possibilities is a collaborative group of elder care experts focused on maximizing the quality of life for those living with dementia and their caregivers. This is an important aspect to the cause, considering there are approximately 85,000 New Mexico residents serving as unpaid family caregivers, totaling over 158 million hours, and approximately $2.6 billion in unpaid care. To help in this pursuit, the group’s leader Dr. Jytte Lokvig hosts monthly Alzheimer’s Café events, and the group holds an annual conference highlighting among other things, the therapeutic nature of bringing the arts into everyday caregiving scenarios.

Get ready to help Home Instead and its sponsors put the fun back in fundraising, with an evening of music for a great cause. For more information about Rock To End Alzheimer’s, contact Ken Hendricks at 505-670-5533, or visit the Facebook page.

This article was posted by David Salcido

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