Discover the vibrant tapestry of opportunity in Santa Fe County, where natural beauty and economic vitality come together to inspire innovation, growth, and quality of life. With stunning landscapes, a rich cultural heritage, and a dynamic business ecosystem, Santa Fe County offers the perfect setting for entrepreneurs, creatives, and outdoor enthusiasts to turn vision into reality.
From outdoor recreation and agriculture to the creative arts and green industries, Santa Fe County fosters a thriving economy backed by strong infrastructure and a supportive community. Whether you’re launching a new venture, scaling a startup, or bringing the next big idea to life, Santa Fe County Economic Development provides the tools and connections to help you succeed—financial lending, business support organizations, training programs, coaching, and more.
An Outdoor Playground with Business Potential
With 300 days of sunshine each year and some of the most breathtaking terrain in the Southwest, Santa Fe County is a dream destination for nature lovers and adventurers. The region’s expansive forests, mountains, and rivers offer year-round opportunities for hiking, skiing, rafting, biking, fishing, and more.
This abundance of natural assets is exactly what inspired Jerard Carlos, founder of Vigilante Guides, to launch his outdoor adventure business right here in his home state.
“What inspired me is my love for the area—for everything Santa Fe County has to offer,” says Carlos. “The history, the culture, the art, the architecture, the food, and, of course, the outdoors. We have it all. From snowboarding in winter to golfing and camping in the summer, there’s something for everyone here.”
Building a Business Fueled by Passion
Carlos believes that his deep-rooted passion for the outdoors is not only what launched Vigilante Guides—it’s what continues to drive its success.
“Without passion, you really don’t have much,” he says. “I grew up exploring this land. The energy and joy that come from connecting with nature—that’s what I want to share with others. That feeling is contagious. When you love what you do, people feel that, and that helps your business grow.”
A Hidden Gem for Outdoor Recreation
Santa Fe County may be one of the most underappreciated outdoor recreation destinations in the U.S., according to Carlos. He sees enormous potential for others to follow in his footsteps.
“This is a unique place, and I think the bubble is about to pop when it comes to outdoor tourism here,” he explains. “We’ve got a ski mountain just 30 minutes from the plaza, a growing mountain biking scene, world-class hiking and fishing, and over 3.5 million visitors coming to the area each year. That’s an untapped market for outdoor experiences and businesses.”
Carlos sees collaboration, innovation, and local support as key ingredients for turning outdoor passions into profitable ventures.
“There’s a real opportunity for new businesses to create authentic, sustainable, and exciting experiences. If you have a great idea and love the outdoors, Santa Fe County is the place to make it happen.”
Turn Your Passion into Impact
In Santa Fe County, the possibilities for growth are as vast as the landscape. Whether you’re driven by heritage, inspired by nature, or motivated by innovation, you’ll find the support and resources you need to thrive.
The region’s commitment to sustainability, creativity, and community makes it a rare environment where business and lifestyle come into perfect balance.
Find the places that move you—and your business—in Santa Fe County.
Learn more at encantadonetwork.com.
