Santa Fe Indian Market | August 21 – 22, 2021 |

2021 Indian Market Artist Directory & Booth Locator Map

Enjoy this virtual edition of the guide! Click the double-pointed arrows to view a fullscreen version of the guide, then flip through the pages.

Santa Fe Indian Market | August 21 – 22, 2021

One of Santa Fe’s most iconic and popular events is one that pays tribute to the Indigenous people of the United States and Canada. The Santa Fe Indian Market provides a spectacular opportunity for Native American artists to exhibit and sell their art over the two days of the market on and around the Santa Fe Plaza. Organized by SWAIA, Southwestern Association for Indian Arts, this event draws thousands of collectors to Santa Fe to stroll the booths, speak with the artists, and perhaps take home something special.

In the almost 100 years since the first Indian Fair, Indian Market has become more than a two-day market. Now you can enjoy events throughout market week, including fashion shows, gallery openings, performances, and so much more. With the market having gone virtual in 2020 due to COVID-19, there is excitement in the air as plans are laid to return the market to the plaza. Hundreds of artists plan to attend, with additional artists again participating in a virtual market. In 2020, 450 artists participated in the virtual market, providing income from art sales during a time when it was needed most.

At last count, almost 600 artists were juried into the 2021 market in categories such as jewelry, pottery, basketry, pueblo wooden carvings, paintings, textiles, beadwork, quillwork, and sculpture.

Check back often for updates about this year’s Indian Market, including a digital version of the official Indian Market Artists Directory & Booth Locator Map, which will feature articles to help deepen your knowledge of Native American art and help you navigate this year’s market.

2021 SWAIA Indian Market Events:


SWAIA Indian Market events list 2021


Best of Show Ceremony and Luncheon
This exclusive, members-only event celebrates the top award-winning artists of the year. The event begins with the awards ceremony, followed by a luncheon for the best of show and best of classification winners, their guests, and SWAIA ticket holders. It is also an opportunity to be among the first to see this year’s award-winning artwork.
Time: 11:30 – 2 p.m.
Santa Fe Community Convention Center
Luncheon catered by the Cowgirl BBQ

Members Only: Sneak Peek of Award-Winning Art
SWAIA Members get an early sneak preview of the year’s award-winning art.
Time: 2 – 4 p.m.
Santa Fe Community Convention Center

General Preview of Award-Winning Art + Silent Auction
The General Preview offers yet another opportunity to preview the Best of Show and Best of Classification artwork ahead of the weekend market. The General Preview is the public’s first chance to see Indian Market 2021 artwork and takes place immediately after the Sneak Peak event. Silent auction of award-winning art begins at 4:30.
Time: 4:30 – 6:30 p.m.
Santa Fe Community Convention Center

NEW in 2021: The Best of Show Silent Auction
Friday’s Best of Show Silent Auction is sponsored by Bob and JoAnn Balzer.
This year, SWAIA is adding a new auction opportunity for artists and visitors. Artists may choose to enter work submitted for the Best of Show judging into an online silent auction. Bidding starts at the fair market value as determined by the artist. Bidding will start 4:30 p.m. after the “Best of” Ceremony and close promptly at 6:30 p.m. Online bidding will be open to collectors from throughout the world at


99th Annual Santa Fe Indian Market on the Plaza!
8 a.m. – 5 p.m.

Market Stages & Dance Performances
9 a.m. – 4 p.m.

Indian Market Gala Reception

  • Fashion Show
  • Live Art Auction
  • Online Silent Auction

This year’s reimagined Gala Reception, fashion show, and silent auction will be a ticketed cocktail soirée at the Santa Fe Convention Center. The evening will feature new collections by Indigenous designers Delina White (Minnesota Chippewa Tribe, Leech Lake Band of Ojibwe) of I Am Anishinaabe, Yolanda Skelton (Gitxsan Nation), and Loren (Acoma Pueblo) Aragon of ACONAV.

The live art auction will be an exclusive offering of five items by featured artists: Jamie Okuma, Jeremy Frey, Glenda McKay, Adrian Standing Elk Pinnecoose, and Maria Samora. The silent auction bidding will start at 6 p.m. and conclude at 8 p.m. The online silent auction will be available to collectors from throughout the world at
Time: 6 – 9 p.m.
Santa Fe Community Convention Center


99th Annual Santa Fe Indian Market on the Plaza!
8 a.m. – 5 p.m.

Market Stages & Dance Performances
9 a.m. – 4 p.m.

V.I.P. Indigenous Fashion Show Pre-Party
Time: 1:30 – 3 p.m.
Santa Fe Community Convention Center

Indigenous Fashion Show
The Eighth Annual Indigenous Fashion Show will showcase the best in North American Indigenous fashion with collections by Jamie Okuma, Himikalas/Pamela Baker, Orlando Dugi, and Lauren Good Day. The Indigenous Fashion Show is produced by Amber-Dawn Bear Robe for SWAIA. Fashion Show ticketholders will be able to shop at the exclusive Indigenous Fashion Trunk Show immediately after the Fashion Show. Get tickets early, this event sells out.
Time: 3 – 4 p.m.
Santa Fe Community Convention Center

NEW in 2021: Indigenous Fashion Trunk Show.
The SWAIA Indigenous Fashion Trunk Show is an exclusive shopping event, limited to ticket holders to the Indigenous Fashion Show, and will immediately follow the event. Guests will have the opportunity to buy and order directly from the designers.

Opportunity limited to Indigenous Fashion Show ticketholders.
Time: 4 – 5 p.m.
Santa Fe Community Convention Center

About SWAIA:

The Southwestern Association for Indian Arts (SWAIA) is a non-profit organization supporting Native American arts and culture. It creates economic and cultural opportunities for Native American artists by producing and promoting the Santa Fe Indian Market, the biggest and most prestigious Indian art event in the world since 1922; cultivating excellence and innovation across traditional and non-traditional art forms; and developing programs and events that support, promote, and honor Native artists year-round. 


This article was posted by Cheryl Fallstead

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