Sense Clothing Closing After 20 Years -

For 20 years, women have been shopping at Sense for active, spa, and travel attire. “Ballet moms” have brought their young dancers to the store to find the perfect practice clothing.

Owner Robin Beachner says, “Through the years we have tried to design pieces that would stand the test of time. The use of modern colors and simple styles make it easy to wear Sense in so many ways. Dressing should be fun and easy! Our vibe is minimal and classic with an element of dance.”

She continues, “Our fabrics are knitted from the finest Lenzing Modal® yarns, an environmentally sustainable fabric derived from beechwood. Modal wears like no other knit; the colors stay vibrant wash after wash with little to no shrinkage. We also offer quality Supima Cotton and Mirco Modal Cotton blends.”

Models wearing T-shirts and leggingsClosing to Focus on New Ventures

But now the store is closing and they’re offering their loyal customers — and first-time shoppers — a chance to save during their going-out-of-business clearance sale.

With the popularity of their classy yet comfortable clothing line, devoted fans will ask why they are closing the store. In 2017, Robin and her team began working with spas and resorts nationwide offering custom uniforms and then adding logo wear. They launched Making Sense as a cutting-edge promotional products line, working with businesses and nonprofits around the country. They love animals, so they even offer “Wag Swag” for nonprofit fundraisers.Robin says, “We are so excited to expand our company and help new and old businesses thrive.”

Clearance Sale Models in leggings

With these exciting business projects taking off, Robin made the difficult decision to close the retail store. Robin says, “We will be liquidating all our gorgeous designs, so our wonderful Santa Fe-based customers get first grabs!”

Where can you go to get your Sense Clothing? Head to their new “clothes-out” pop-up location at 501 N. Guadalupe next door to Jinja Restaurant. The clearance sale began Tuesday, September 27, and the location will remain open until October 20, 2022.

Robin suggests, “Look for incredible deals on all Sense items as well as other supportive lines such as Eberejey pajamas, Coobie bras, Lilla P Brand, Wooden Ship sweaters, and all of our modern jewelry designed exclusively for Sense.”

She adds, “Come by and see our latest designs, our raw edge collection featuring tanks that you will need in every color! We have a fresh production of our popular tunic pants, as well as our new Origami wrap, a must-have for fall!”

Get a sneak peek of their offerings at

Robin wraps it up by saying, “Thank you for such an incredible journey! We have had such a blast. We hope you enjoy your Sense for many more years to come.”

Sense Clothing
Clothes-Out Pop-up Store
501 N. Guadalupe, Santa Fe

Sale runs from September 27 – October 20, 2022


This article was posted by Cheryl Fallstead

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