Women and Investing — Changing the Financial Landscape - SantaFe.com

A new era was ushered into American life during the 1940s . . . women entering the workplace. As American men joined the armed forces in World War II, factories were left empty of workers. Soon, tens of thousands of women were joining the workforce to fill those jobs and help the war effort. The famous “Rosie the Riveter,” a characterization of a woman applying rivets in an airplane, was created to help sell bonds to finance America’s part in the war. America, and the world, hasn’t been the same since. 

 

Breaking the Glass Ceiling in Investing

The financial system was created by men and for men, but women have changed the investing landscape in big ways over the past few decades. 

Overall, women’s wealth is growing and so are their investment activities. Every day, more and more women are investing, especially the younger generations. 

Today more than 60% of women invest in the stock market, up from just 44% in 2018, and women’s global income increased from $20 trillion in 2018 to $24 trillion in 2020. 

All this translates to an incredible, growing potential that will transform the financial landscape for years and years to come. 

If you’re looking to invest, get some professional advice from the helpful, trustworthy people at the Rikoon Group

 

Are women better at investing?

The age-old question of whether men or women are better at certain things will always be with us. 

Today, women still invest less than men but their numbers are growing and they control more stock, more companies, and sit on more corporate board seats than ever before. A 2021 analysis showed that women outperformed men by an average of 40 basis points annually, or 0.4%, from 2011–2020.

 

What percentage of women invest?

As previously mentioned, today more than 60% of women invest in the stock market, and women control 30–40% of the world’s wealth. Of Gen Z women today, 71% invest in the stock market, 63% of Millennials, 55% of Gen X women, and 57% of Baby Boomers. 

There is still quite a gap between the numbers of men and women who invest, but the gap is much wider when race is taken into consideration. More than 59% of Black women do not own any investments, as compared to 48% of Hispanic women and 34% of white women.

 

What are the best investment options for women?

The best investment options for women depend on many factors. For your best choices, talk to a well-trusted financial firm such as the Rikoon Group. Founded in 1987 in Santa Fe, New Mexico, the Rikoon Group can help you secure financial security, independence, and long-term sustainability.

 

Why do women invest differently than men?

Studies show women and men approach investing differently. Overconfidence leads some men to trade in excess, while women trade more conservatively, and women have a tendency to plan more for the future and trade accordingly. 

Studies also show that women stay the course more than men, holding steady during the market’s volatile swings. Of course, these characteristics don’t hold true in every case, but generally, this is why women invest differently than men.

 

The Best Ways for Women to Invest

There are many ways for women to invest and not every option fits every woman. There are the robo-advisors, which are hands-off investing at a low price, or you can handle the investments yourself, perhaps starting with mutual funds or ETFs (exchange-traded funds). 

Probably the best way, however, is to consult an expert, someone you can trust. In this case, reach out to the Rikoon Group, financial professionals who have been helping women invest for almost 40 years.

 

Investing in Women-Owned Businesses

You may want to consider investing in women-owned businesses and women-owned startups. Women can also invest in startups through crowdfunding websites. Browse the internet, and do your homework because nothing replaces good solid research and common sense.

 

Women and Investing — Changing the Financial Landscape

Every hour, every day, every week more and more women are entering the financial landscape and altering that landscape so that there’s more of a level playing field for both men and women. Today’s women, just like the “Rosie the Riveters” who were the backbone of the American industrial effort that helped win World War II, are forging new paths, and shattering glass ceilings in every field, including the financial sector.If you are considering investing, talk with the professionals at the Rikoon Group. You’ll be glad you did!

 

 

 

THIS ARTICLE IS SPONSORED BY THE RIKOON GROUP

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This article was posted by Jesse Williams

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